Challenge
Who is Nagase? Even though Nagase had a rich and storied history with office around the globe, brand awareness was low, with not much to differentiate itself from its competitors. What story could be told about Nagase that would set themselves ahead and apart from similar businesses?

Solution
Change the story of a Japanese chemicals trading company to a company that has a vision for a sustainable future for, realizing they can’t do it alone. As an introduction, NAGASE extended an invitation to like-minded citizens of the earth, individuals and businesses, to partner with them in order for all to live sustainably and with peace of mind.

The big idea of NAGASE being a fellow citizen of earth was developed as a manifesto to serve as a messaging pillar for other executions.