Challenge
Airgas desired to be a primary resource for all things welding to the welding community, and needed an engaging way to communicate with welders. Boring corporate photography and uninspiring messages did little to illustrate the vibrancy, excitement and our understanding of the trade.

Solution
Elevate welding into a story of skill, craftsmanship and pride. The character of Walt Torvik was created for Airgas to provide a platform for the welding community to share knowledge. Walt interacted on social media with the support of assets proudly illustrating the beauty and craftsmanship behind this trade.