Challenge
Digital transformation was critical to the continuation of the Nagase business. Part of this transformation required a visual transformation of the brand, bridging the history of a chemical trading company to their aspirations of becoming a provider of innovative solutions. How does a centuries-old business visually present itself authentically to it’s customers, new and old?

Solution
NAGASE partnered with Gyro and Hero Digital in building the foundation for a robust and consistent brand expression. The NAGASE Delta, based on the original Nagase logomark from the 1800s inspired the fresh interpretation of the NAGASE legacy. The resulting brand guidelines were created with the vision for a “One Nagase.”